Like that of selecting the right name for your company, the task of choosing your domain name also requires much thought and deliberation. As this serves as your web identity, it is only natural that you would want a name that not only reflects your business, it must warrant easy access and promotion. Here are some tips to help you out:
1. Make it quick and easy and familiar to type.
Choose a domain name that is easy and familiar to type is critical. Refrain from using slang words (B instead of be) or those with spellings using shortcuts (xpress instead of express). This is giving your customers difficulty in finding your website.
2. Keep it short and simple.
The KISS principle certainly applies to this decision. If you have a domain that is too long or rather difficult to spell, your consumers are sure to have errors in spelling or typing it.
3. Employ keywords.
Make use of keywords that are sure to be apt descriptions of your offered products or services. For instance, if you are a web design and development business, insert keywords that people would most likely enter when searching for products or services that fall under your company. This aids in boosting your search engine rank, which in turn leads to increase of traffic.
4. Target your area.
If you have a local business, you may find it effective to include the name of your state or city to make it easier for your local clients to locate and remember. An example would be SydneyWebFixer.
5. Do not use numbers or hyphens.
It is common to misunderstand numbers and hyphens when your website is mentioned or advertised verbally. Your customers would not be able to tell if it uses a numeral form 7 or spelled out as (seven). Dashes and hyphens are often forgotten too.
6. Be catchy.
With a multitude of domain names registered on the web, coming up with a catchy one is of vital importance. Try having your friends evaluate the list of options you have and ask them if it sounds attractive, appealing and one that others could relate to.
7. Research, research, research.
Research the web to ensure that the domain name you have chosen is available for use and is not copyrighted, trademarked or currently used by a different company. Make sure you get this done right; otherwise, you could be sued and ordered to pay a huge amount for such negligence of property rights.
8. Make use of the appropriate domain name extension.
Among all domain name extensions,.COM is, by far, the most popular. They come with different particular uses; thus, it helps to know what these are so you would be choosing what's appropriate for the kind of business you have,
.net: usually used for sites of internet and other technical infrastructure
.biz: pertaining to commercial or business sites like those with e-commerce
.info: an informational website
.co: abbreviation for either a company, community or commerce.
.org: for non-commercial and non-profit commercials
.me: pertaining to your personal sites like one for blogs or resumes
.biz: pertaining to commercial or business sites like those with e-commerce
.info: an informational website
.co: abbreviation for either a company, community or commerce.
.org: for non-commercial and non-profit commercials
.me: pertaining to your personal sites like one for blogs or resumes
9. Remember to build and protect the company of your brand.
Purchasing several extensions of domains will do well in protecting your brand. This aids in preventing competitors from registering with other versions and sees to it that customers are indeed directed to your site.
10. Act quick!
Domain names are quickly sold, hence, make sure that you register your domain name as quickly and soon as you can. To check if your domain name is available, you can go to domain registrars which not only says if the name is available for use, they help suggest other modifications of your selected name as well.
